ベビー用おむつの世界市場規模は2028年までに1,089億米ドルに達する見込みです。同市場は、2021年から2028年にかけて4.6%のCAGRで拡大すると予測されています。新米の親や働いている親の間では、衛生を維持し、皮膚の発疹を避けるためにおむつを使用することに対する意識が高まっており、快適で保護性の高い素材を使用した赤ちゃん用おむつの需要が高まると予想されます。また、消費者の多くは、化学物質や合成物質を使用していない製品を好む傾向にあります。
ワーキングマザーの増加により、主にアジア太平洋、中南米、中東・アフリカの新興国で可処分所得が増加しています。ワーキングマザーは、収入の大部分をベビー用品に費やします。このように、女性の社会進出が進むことで、ベビー用紙おむつの成長機会が広がっています。
2020年には、使い捨ておむつセグメントが最大の収益シェアを占め、予測期間中もその優位性を維持することが予想されます。紙おむつは使い捨てで、洗ったり再利用したりする必要がないため、時間と労力を大幅に節約できることから、特に働く親の間で需要が高まっています。
オフライン部門がシェアの大半を占め、2020年には世界の収益で最大の部門となりました。ハイパーマーケット、スーパーマーケット、コンビニエンスストア、薬局などのオフライン店舗は、ベビー用紙おむつの主要な流通業者のひとつです。これらの店舗は、この市場の全体的な売上に大きく貢献しています。ウォルマート（Walmart）などの一部の店舗では、消費者基盤を拡大するために配送サービスを提供しています。
目次
Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution channel Outlook
Chapter 3. Baby Diapers Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Baby Diapers Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Driver Impact Analysis
3.5.2. Restraint Impact Analysis
3.5.3. Industry Challenges
3.5.4. Industry opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s Five Forces
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Baby Diapers Market
3.8. Market Entry Strategies
3.9. Key Trends in the Infant Industry
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Baby Diapers Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2020 & 2028
5.2. Cloth Diapers
5.2.1. Cloth diapers market estimates and forecast, 2016 - 2028 (USD Million)
5.3. Disposable Diapers
5.3.1. Disposable diapers market estimates and forecast, 2016 - 2028 (USD Million)
5.4. Training Nappy
5.4.1. Training nappy market estimates and forecast, 2016 - 2028 (USD Million)
5.5. Swim Pants
5.5.1. Swim pants market estimates and forecast, 2016 - 2028 (USD Million)
5.6. Biodegradable Diapers
5.6.1. Biodegradable diapers market estimates and forecast, 2016 - 2028 (USD Million)
Chapter 6. Baby Diapers Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution channel Movement Analysis & Market Share, 2020 & 2028
6.2. Offline
6.2.1. Market estimates and forecast through offline, 2016 - 2028 (USD Million)
6.3. Online
6.3.1. Market estimates and forecast through online, 2016 - 2028 (USD Million)
Chapter 7. Baby Diapers Market: Country Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2020 & 2028
7.2. North America
7.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.2.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.4. U.K.
7.3.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.5. Germany
7.3.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.5. India
7.4.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.5. Middle East & Africa
7.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.6. Central & South America
7.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.6.4. Brazil
7.6.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.6.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.6.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key Global Players, Recent Developments, and Their Impact on Industry
8.2. Key Company Categorization
8.3. Vendor Landscape
8.3.1. Key Company Market Share Analysis, 2020
Chapter 9. Company Profiles
9.1. Procter & Gamble (P&G)
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Kimberly-Clark Worldwide
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Hengan International Group Company Ltd.
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. Unicharm Corporation
9.4.1. Company Overview
9.4.2. Product Benchmarking
9.5. Johnson & Johnson Services, Inc.
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. First Quality Enterprises
9.6.1. Company Overview
9.6.2. Product Benchmarking
9.6.3. Strategic Initiatives
9.7. Ontex Group
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. The Hain Celestial Group, Inc.
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.9. The Honest Company, Inc
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Essity AB
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
List of Tables
1. Baby diapers market - Driving factor market analysis
2. Labor force participation rate, female (% of the female population aged 15+)
3. Baby diapers market - Restraint factor market analysis
4. Cloth baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
5. Disposable baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
6. Training nappy baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
7. Swim pants baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
8. Biodegradable baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
9. Baby diapers market estimates and forecast, through the offline channel, 2016 - 2028 (USD Million)
10. Baby diapers market estimates and forecast, through online channel, 2016 - 2028 (USD Million)
11. North America baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
12. North America baby diapers market estimates and forecast, by product, 2016 - 2028 (USD Million)
13. North America baby diapers market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
14. U.S. baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
15. U.S. baby diapers market estimates and forecast, by product, 2016 - 2028 (USD Million)
16. U.S. baby diapers market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
17. Europe baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
18. Europe baby diapers market estimates and forecast, by product, 2016 - 2028 (USD Million)
19. Europe baby diapers market estimates and forecast, through the distribution channel, 2016 - 2028 (USD Million)
20. U.K. baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
21. U.K. baby diapers market estimates and forecast, by product, 2016 - 2028 (USD Million)
22. U.K. baby diapers market estimates and forecast, through the distribution channel, 2016 - 2028 (USD Million)
23. Germany baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
24. Germany baby diapers market estimates and forecast, by product, 2016 - 2028 (USD Million)
25. Germany baby diapers market estimates and forecast, through the distribution channel, 2016 - 2028 (USD Million)
26. Asia Pacific baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
27. Asia Pacific baby diapers market estimates and forecast, by product, 2016 - 2028 (USD Million)
28. Asia Pacific baby diapers market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
29. China baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
30. China baby diapers market estimates and forecast, by product, 2016 - 2028 (USD Million)
31. China baby diapers market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
32. India baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
33. India baby diapers market estimates and forecast, by product, 2016 - 2028 (USD Million)
34. India baby diapers market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
35. Middle East & Africa baby diapers market estimates and forecast, 2019 - 2028 (USD Million)
36. Middle East & Africa baby diapers market estimates and forecast, by product, 2019 - 2028 (USD Million)
37. Middle East & Africa baby diapers market estimates and forecast, by distribution channel, 2019 - 2028 (USD Million)
38. Central & South America baby diapers market estimates and forecast, 2016 - 2028 (USD Million)
39. Central and South America baby diapers market estimates and forecast, by product, 2016 - 2028 (USD Million)
40. Central and South America baby diapers market estimates and forecast, through the distribution channel, 2016 - 2028 (USD Million)
41. Brazil baby diapers market estimates and forecast, 2019 - 2028 (USD Million)
42. Brazil baby diapers market estimates and forecast, by product, 2019 - 2028 (USD Million)
43. Brazil baby diapers market estimates and forecast, by distribution channel, 2019 - 2028 (USD Million)
List of Figures
1. Baby diapers market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Baby diapers market - Penetration & growth prospect mapping
7. Baby diapers market - Value chain analysis
8. Baby diapers market - Retail chain analysis
9. Baby diapers market: Porter’s five forces analysis
10. Roadmap of the baby diapers market
11. Factors affecting buying decisions for baby diapers
12. Baby diapers market: Product revenue share (%) analysis, 2020 & 2028
13. Baby diapers market: Distribution channel revenue share (%) analysis, 2020 & 2028
14. Baby diapers market: Regional share (%) analysis, 2020 & 2028 (USD Million)
15. Baby diapers: Company market share (%) analysis, 2020
