世界の手術ロボットの市場規模は、2023 年に 43 億 1,000 万ドルと推定され、2024 年から 2030 年にかけて9.5%のCAGRで成長すると予想されます。世界的に医師や外科医が不足し、医療用ロボットの導入が増加しています。手術に使用される自動機器が市場の成長を促進する主な要因です。さらに、骨変性疾患の有病率の増加と、関節炎と骨粗鬆症の症例の増加による股関節と膝の置換手術の件数の増加が、市場の成長を促す要因です。たとえば、the Agency for Healthcare Research and Qualityの報告書によると、米国では年間 4,50,000 件を超える人工股関節置換手術が行われています。
目次
Table of Contents
Chapter 1. Methodology and Scope
1.1. Information Procurement
1.2. Information Or Data Analysis
1.2.1. Data Analysis Models
1.2.2. Region, Country, And Segment-Level Market Size Estimates
1.2.3. Global, Regional, And Country-Level Volume Estimates
1.2.4. Market Forecasting
1.3. Market Scope & Segment Definition
1.4. Market Model
1.4.1. Market Study, By Company Market Share
1.4.2. Regional Analysis
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, & Scope
3.1. Classification of Surgical Robots
3.1.1. Key Takeaways on Surgical Robotic Systems
3.1.2. Penetration & Growth Prospect Mapping
3.1.3. Product Pipeline Analysis, by Stage
3.1.4. Regulatory Scenario
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.2.3. Industry Challenges
3.3. Industry Analysis Tools
3.3.1. Porter’s Five Forces Analysis
3.3.2. PESTEL Analysis
3.4. Major Deals & Strategic Alliances Analysis
3.5. Technology Timeline
3.6. Emerging Trends
3.6.1. Entry Of New Players in The Industry
3.6.2. Expansion Of Applications of Robotic Surgical Systems
3.6.3. Complementary Use of Preoperative Planning
3.6.4. Shift From Inpatient Settings to Outpatient Settings
3.6.5. Increased Adoption of Advanced Technology
3.7. Maturity and Outlook Across Various Robotic Surgical Approaches
3.8. Procurement and Purchase Overview
3.8.1. Stage 1: Robotic Purchase Proposal
3.8.2. Stage 2: Purchase Evaluation
3.8.3. Stage 3: Postsales Support
3.8.4. Procurement Crtieria
3.9. Opportunity Analysis (2016 - 2023 - 2030)
3.10. COVID-19 Impact Analysis
Chapter 4. Application Business Analysis
4.1. Surgical Robots Market: Application Movement Analysis
4.2. Orthopedics
4.2.1. Orthopedics Market, 2018 - 2030 (USD Million)
4.2.1.1. Hip
4.2.1.1.1. Hip Market, 2018 - 2030 (USD Million)
4.2.1.2. Knee
4.2.1.2.1. Knee Market, 2018 - 2030 (USD Million)
4.2.1.3. Spine
4.2.1.3.1. Spine Market, 2018 - 2030 (USD Million)
4.2.1.4. Others Others Market, 2018 - 2030 (USD Million)
4.3. Neurology
4.3.1. Neurology Market, 2018 - 2030 (USD Million)
4.4. Urology
4.4.1. Urology Market, 2018 - 2030 (USD Million)
4.5. Gynecology
4.5.1. Gynecology Market, 2018 - 2030 (USD Million)
4.6. Others
4.6.1. Others Market, 2018 - 2030 (USD Million)
Chapter 5. End-use Business Analysis
5.1. Surgical Robots Market: End-use Movement Analysis
5.2. Inpatient
5.2.1. Inpatient Market, 2018 - 2030 (USD Million)
5.3. Outpatient
5.3.1. Outpatient Market, 2018 - 2030 (USD Million)
Chapter 6. Competitive Analysis
6.1. Recent Developments and Impact Analysis, by Key Market Participants
6.1.1. Product Launches
6.1.2. Mergers And Acquisitions
6.1.3. Partnership & Collaborations
6.2. Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
6.3. Company Market Position Analysis (Geographical Presence, Product Portfolio, Key Alliance, Industry Experience)
6.4. List of Key Emerging Companies/Technology Disruptors/Innovators
6.5. List of Key Marketed Surgical Robots and Pipeline Surgical Robots
6.6. Business Plans and Sources of Revenue
6.7. Future Technology Trends
6.8. Company Market Share Analysis, 2014-2020, Volume (Units), for Intuitive, by Model Type
Chapter 7. Regional Business Analysis
7.1. Surgical Robots Market Share By Region, 2023 & 2030
7.2. North America
7.2.1. SWOT Analysis
7.2.2. North America Surgical Robots Market, 2018 - 2030 (USD Million)
7.2.3. U.S.
7.2.3.1. Key Country Dynamics
7.2.3.2. Competitive Scenario
7.2.3.3. Regulatory Framework
7.2.3.4. U.S. Surgical Robots Market, 2018 - 2030 (USD Million)
7.2.4. Canada
7.2.4.1. Key Country Dynamics
7.2.4.2. Competitive Scenario
7.2.4.3. Regulatory Framework
7.2.4.4. Canada Surgical Robots Market, 2018 - 2030 (USD Million)
7.3. Europe
7.3.1. Europe Surgical Robots Market, 2018 - 2030 (USD Million)
7.3.2. UK
7.3.2.1. Key Country Dynamics
7.3.2.2. Competitive Scenario
7.3.2.3. Regulatory Framework
7.3.2.4. UK Surgical Robots Market, 2018 - 2030 (USD Million)
7.3.3. Germany
7.3.3.1. Key Country Dynamics
7.3.3.2. Competitive Scenario
7.3.3.3. Regulatory Framework
7.3.3.4. Germany Surgical Robots Market, 2018 - 2030 (USD Million)
7.3.4. France
7.3.4.1. Key Country Dynamics
7.3.4.2. Competitive Scenario
7.3.4.3. Regulatory Framework
7.3.4.4. France Surgical Robots Market, 2018 - 2030 (USD Million)
7.3.5. Italy
7.3.5.1. Key Country Dynamics
7.3.5.2. Competitive Scenario
7.3.5.3. Regulatory Framework
7.3.5.4. Italy Surgical Robots Market, 2018 - 2030 (USD Million)
7.3.6. Spain
7.3.6.1. Key Country Dynamics
7.3.6.2. Competitive Scenario
7.3.6.3. Regulatory Framework
7.3.6.4. Spain Surgical Robots Market, 2018 - 2030 (USD Million)
7.3.7. Denmark
7.3.7.1. Key Country Dynamics
7.3.7.2. Competitive Scenario
7.3.7.3. Regulatory Framework
7.3.7.4. Denmark Surgical Robots Market, 2018 - 2030 (USD Million)
7.3.8. Sweden
7.3.8.1. Key Country Dynamics
7.3.8.2. Competitive Scenario
7.3.8.3. Regulatory Framework
7.3.8.4. Sweden Surgical Robots Market, 2018 - 2030 (USD Million)
7.3.9. Norway
7.3.9.1. Key Country Dynamics
7.3.9.2. Competitive Scenario
7.3.9.3. Regulatory Framework
7.3.9.4. Norway Surgical Robots Market, 2018 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Asia Pacific Surgical Robots Market, 2018 - 2030 (USD Million)
7.4.2. Japan
7.4.2.1. Key Country Dynamics
7.4.2.2. Competitive Scenario
7.4.2.3. Regulatory Framework
7.4.2.4. Japan Surgical Robots Market, 2018 - 2030 (USD Million)
7.4.3. China
7.4.3.1. Key Country Dynamics
7.4.3.2. Competitive Scenario
7.4.3.3. Regulatory Framework
7.4.3.4. China Surgical Robots Market, 2018 - 2030 (USD Million)
7.4.4. India
7.4.4.1. Key Country Dynamics
7.4.4.2. Competitive Scenario
7.4.4.3. Regulatory Framework
7.4.4.4. India Surgical Robots Market, 2018 - 2030 (USD Million)
7.4.5. Australia
7.4.5.1. Key Country Dynamics
7.4.5.2. Competitive Scenario
7.4.5.3. Regulatory Framework
7.4.5.4. Australia Surgical Robots Market, 2018 - 2030 (USD Million)
7.4.6. Thailand
7.4.6.1. Key Country Dynamics
7.4.6.2. Competitive Scenario
7.4.6.3. Regulatory Framework
7.4.6.4. Thailand Surgical Robots Market, 2018 - 2030 (USD Million)
7.4.7. South Korea
7.4.7.1. Key Country Dynamics
7.4.7.2. Competitive Scenario
7.4.7.3. Regulatory Framework
7.4.7.4. South Korea Surgical Robots Market, 2018 - 2030 (USD Million)
7.5. Latin America
7.5.1. Latin America Surgical Robots Market, 2018 - 2030 (USD Million)
7.5.2. Brazil
7.5.2.1. Key Country Dynamics
7.5.2.2. Competitive Scenario
7.5.2.3. Regulatory Framework
7.5.2.4. Brazil Surgical Robots Market, 2018 - 2030 (USD Million)
7.5.3. Mexico
7.5.3.1. Key Country Dynamics
7.5.3.2. Competitive Scenario
7.5.3.3. Regulatory Framework
7.5.3.4. Mexico Surgical Robots Market, 2018 - 2030 (USD Million)
7.5.4. Argentina
7.5.4.1. Key Country Dynamics
7.5.4.2. Competitive Scenario
7.5.4.3. Regulatory Framework
7.5.4.4. Argentina Surgical Robots Market, 2018 - 2030 (USD Million)
7.6. MEA
7.6.1. MEA Surgical Robots Market, 2018 - 2030 (USD Million)
7.6.2. South Africa
7.6.2.1. Key Country Dynamics
7.6.2.2. Competitive Scenario
7.6.2.3. Regulatory Framework
7.6.2.4. South Africa Surgical Robots Market, 2018 - 2030 (USD Million)
7.6.3. Saudi Arabia
7.6.3.1. Key Country Dynamics
7.6.3.2. Competitive Scenario
7.6.3.3. Regulatory Framework
7.6.3.4. Saudi Arabia Surgical Robots Market, 2018 - 2030 (USD Million)
7.6.4. UAE
7.6.4.1. Key Country Dynamics
7.6.4.2. Competitive Scenario
7.6.4.3. Regulatory Framework
7.6.4.4. UAE Surgical Robots Market, 2018 - 2030 (USD Million)
7.6.5. Kuwait
7.6.5.1. Key Country Dynamics
7.6.5.2. Competitive Scenario
7.6.5.3. Regulatory Framework
7.6.5.4. Kuwait Surgical Robots Market, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Participant Categorization
8.1.1. Stryker Corporation
8.1.1.1. Overview
8.1.1.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.1.1.3. Product Benchmarking
8.1.1.4. Strategic Initiatives
8.1.2. Medrobotics
8.1.2.1. Overview
8.1.2.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.1.2.3. Product Benchmarking
8.1.2.4. Strategic Initiatives
8.1.3. Smith & Nephew
8.1.3.1. Overview
8.1.3.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.1.3.3. Product Benchmarking
8.1.3.4. Strategic Initiatives
8.1.4. TransEnterix Surgical, Inc.
8.1.4.1. Overview
8.1.4.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.1.4.3. Product Benchmarking
8.1.4.4. Strategic Initiatives
8.1.5. Renishaw plc.
8.1.5.1. Overview
8.1.5.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.1.5.3. Product Benchmarking
8.1.5.4. Strategic Initiatives
8.1.6. Intuitive Surgical
8.1.6.1. Overview
8.1.6.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.1.6.3. Product Benchmarking
8.1.6.4. Strategic Initiatives
8.1.7. Medtronic
8.1.7.1. Overview
8.1.7.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.1.7.3. Product Benchmarking
8.1.7.4. Strategic Initiatives
8.1.8. THINK Surgical, Inc.
8.1.8.1. Overview
8.1.8.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.1.8.3. Product Benchmarking
8.1.8.4. Strategic Initiatives
8.1.9. Zimmer Biomet
8.1.9.1. Overview
8.1.9.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.1.9.3. Product Benchmarking
8.1.9.4. Strategic Initiatives
8.2. Company Market Share Analysis, 2023
8.3. Strategy Mapping
8.3.1. Expansion
8.3.2. Acquisition
8.3.3. Product/Service Launch
8.3.4. Others
List of Tables
Table 1. List of secondary sources
Table 2. List of abbreviations
Table 3. Global Surgical Robots Market, By Application, 2018 - 2030 (USD Million)
Table 4. Global Surgical Robots Market, By End-use, 2018 - 2030 (USD Million)
Table 5. Global Surgical Robots Market, By Region, 2018 - 2030 (USD Million)
Table 6. North America Surgical Robots Market, By Country, 2018 - 2030 (USD Million)
Table 7. North America Surgical Robots Market, By Application, 2018 - 2030 (USD Million)
Table 8. North America Surgical Robots Market, By End-use, 2018 - 2030 (USD Million)
Table 9. U.S. Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 10. U.S. Surgical Robots Market, By End-use, 2018 - 2030 (USD Million)
Table 11. Canada Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 12. Canada Surgical Robots Market, By End-use, 2018 - 2030 (USD Million)
Table 13. Europe Surgical Robots Market, by Country, 2018 - 2030 (USD Million)
Table 14. Europe Surgical Robots Market, By End-use, 2018 - 2030 (USD Million)
Table 15. Europe Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 16. UK. Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 17. UK Surgical Robots Market, By End-use, 2018 - 2030 (USD Million)
Table 18. Germany Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 19. Germany Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 20. France Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 21. France Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 22. Italy Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 23. Italy Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 24. Spain Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 25. Spain Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 26. Denmark Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 27. Denmark Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 28. Sweden Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 29. Sweden Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 30. Norway Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 31. Norway Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 32. Asia Pacific Surgical Robots Market, by Country, 2018 - 2030 (USD Million)
Table 33. Asia Pacific Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 34. Asia Pacific Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 35. Japan Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 36. Japan Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 37. China Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 38. China Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 39. India Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 40. India Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 41. Australia Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 42. Australia Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 43. Thailand Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 44. Thailand Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 45. South Korea Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 46. South Korea Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 47. Latin America Surgical Robots Market, by Country, 2018 - 2030 (USD Million)
Table 48. Latin America Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 49. Latin America Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 50. Brazil Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 51. Brazil Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 52. Mexico Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 53. Mexico Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 54. Argentina Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 55. Argentina Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 56. Middle East & Africa Surgical Robots Market, by Country, 2018 - 2030 (USD Million)
Table 57. Middle East & Africa Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 58. Middle East & Africa Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 59. South Africa Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 60. South Africa Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 61. Saudi Arabia Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 62. Saudi Arabia Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 63. UAE Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 64. UAE Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
Table 65. Kuwait Surgical Robots Market, by Application, 2018 - 2030 (USD Million)
Table 66. Kuwait Surgical Robots Market, by End-use, 2018 - 2030 (USD Million)
List of Figures
Fig. 1 Market research process
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Value chain-based sizing & forecasting
Fig. 6 Market formulation & validation
Fig. 7 Surgical robots, market segmentation
Fig. 8 Market snapshot, 2023
Fig. 9 Market Trends & Outlook
Fig. 10 Market driver relevance analysis (current & future impact)
Fig. 11 Market restraint relevance analysis (current & future impact)
Fig. 12 Market challenge relevance analysis (current & future impact)
Fig. 13 SWOT analysis
Fig. 14 Porter’s five forces analysis
Fig. 15 Global surgical robots market: Application movement & market share analysis.
Fig. 16 Global surgical robots market, for orthopedics, 2018 - 2030 (USD Million)
Fig. 17 Global surgical robots market, for hip, 2018 - 2030 (USD Million)
Fig. 18 Global surgical robots market, for knee, 2018 - 2030 (USD Million)
Fig. 19 Global surgical robots market, for pine, 2018 - 2030 (USD Million)
Fig. 20 Global surgical robots market, for others, 2018 - 2030 (USD Million)
Fig. 21 Global surgical robots market, for neurology, 2018 - 2030 (USD Million)
Fig. 22 Global surgical robots market, for urology, 2018 - 2030 (USD Million)
Fig. 23 Global surgical robots market, for gynecology, 2018 - 2030 (USD Million)
Fig. 24 Global surgical robots market, for others, 2018 - 2030 (USD Million)
Fig. 25 Global surgical robots market: End-use movement & market share analysis.
Fig. 26 Global surgical robots market, for inpatient, 2018 - 2030 (USD Million)
Fig. 27 Global surgical robots market, for outpatient, 2018 - 2030 (USD Million)
Fig. 28 Regional marketplace: key takeaways
Fig. 29 Regional outlook, 2023 & 2030
Fig. 30 Global surgical robots market: region movement analysis.
Fig. 31 North America surgical robots market, 2018 - 2030 (USD Million)
Fig. 32 U.S. key country dynamics
Fig. 33 U.S. surgical robots market, 2018 - 2030 (USD Million)
Fig. 34 Canada key country dynamics
Fig. 35 Canada surgical robots market, 2018 - 2030 (USD Million)
Fig. 36 Europe surgical robots market, 2018 - 2030 (USD Million)
Fig. 37 UK key country dynamics
Fig. 38 UK surgical robots market, 2018 - 2030 (USD Million)
Fig. 39 Germany key country dynamics
Fig. 40 Germany surgical robots market, 2018 - 2030 (USD Million)
Fig. 41 France key country dynamics
Fig. 42 France surgical robots market, 2018 - 2030 (USD Million)
Fig. 43 Italy key country dynamics
Fig. 44 Italy surgical robots market, 2018 - 2030 (USD Million)
Fig. 45 Spain key country dynamics
Fig. 46 Spain surgical robots market, 2018 - 2030 (USD Million)
Fig. 47 Denmark key country dynamics
Fig. 48 Denmark surgical robots market, 2018 - 2030 (USD Million)
Fig. 49 Sweden key country dynamics
Fig. 50 Sweden surgical robots market, 2018 - 2030 (USD Million)
Fig. 51 Norway key country dynamics
Fig. 52 Norway surgical robots market, 2018 - 2030 (USD Million)
Fig. 53 Asia Pacific surgical robots market, 2018 - 2030 (USD Million)
Fig. 54 Japan key country dynamics
Fig. 55 Japan surgical robots market, 2018 - 2030 (USD Million)
Fig. 56 China key country dynamics
Fig. 57 China surgical robots market, 2018 - 2030 (USD Million)
Fig. 58 India key country dynamics
Fig. 59 India surgical robots market, 2018 - 2030 (USD Million)
Fig. 60 Australia key country dynamics
Fig. 61 Australia surgical robots market, 2018 - 2030 (USD Million)
Fig. 62 Thailand key country dynamics
Fig. 63 Thailand surgical robots market, 2018 - 2030 (USD Million)
Fig. 64 South Korea key country dynamics
Fig. 65 South Korea surgical robots market, 2018 - 2030 (USD Million)
Fig. 66 Latin America surgical robots market, 2018 - 2030 (USD Million)
Fig. 67 Brazil key country dynamics
Fig. 68 Brazil surgical robots market, 2018 - 2030 (USD Million)
Fig. 69 Mexico key country dynamics
Fig. 70 Mexico surgical robots market, 2018 - 2030 (USD Million)
Fig. 71 Argentina key country dynamics
Fig. 72 Argentina surgical robots market, 2018 - 2030 (USD Million)
Fig. 73 Middle East and Africa surgical robots market, 2018 - 2030 (USD Million)
Fig. 74 South Africa key country dynamics
Fig. 75 South Africa surgical robots market, 2018 - 2030 (USD Million)
Fig. 76 Saudi Arabia key country dynamics
Fig. 77 Saudi Arabia surgical robots market, 2018 - 2030 (USD Million)
Fig. 78 UAE key country dynamics
Fig. 79 UAE surgical robots market, 2018 - 2030 (USD Million)
Fig. 80 Kuwait key country dynamics
Fig. 81 Kuwait surgical robots market, 2018 - 2030 (USD Million)
Fig. 82 Company market position analysis
Fig. 83 Company/competition categorization
Fig. 84 Strategy mapping